GlaxoSmithKline wanted to tell potential collaborators of their research and development team’s novel approach to drug discovery, development, and marketing.

 

The concept of “Forward Thinking” is a way of describing GlaxoSmithKline’s original approach to creating new medicines. The ideas of “Forward Thinkers” in science and medicine are highlighted in captions on each spread of the brochure.

 

 

 

FORWARD THINKING