An established name in the fabric industry – P/Kaufmann was seeking to raise awareness for their custom contract business among interior designers who specify fabrics. To this end a series of advertisements, literature and direct mail pieces were created. One mnemonic component was the creation of handcrafted coats out of P/Kaufman fabrics by a well-known fashion designer. These coats were featured in advertisements and as a centerpiece in P/Kaumann's tradeshow exhibits.

ALWAYS SENSATIONAL