This communication program invites pharmaceutical companies of all sizes to collaborate with GlaxoSmithKline for drug development. Bridges are the chosen metaphor to convey the message that GlaxoSmithKline will help “bridge” the gap between where a company is and where it wants to be.

Two versions were created and produced – the “modern” for the European market and the “classic” for the United States. Two years later a single updated version was created. In this update, the emphasis was on the impact that “The Power of Two” can have in a world that is waiting for new medicines.

BRIDGES